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Many in the print and sign industry offer a wide range products to try and gain a diverse customer base and hopefully turn a healthy profit. Sometimes that pursuit leads us to focus on higher ticket products that tend to yield a high profit margin. In doing so, you may be ignoring a simple fact that could impact your business in a big way. That fact is that outdoor advertising can often have a far bigger upside than other signage products in the long run. Take a look at the info graphic below to see 3 areas where advertising has a massive profit potential…
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